How is Fintech changing the commerce industry?

Fintech is constantly rewriting the rules on how companies operate, how businesses borrow money, and how customers pay for goods. It’s not just revolutionising transactions, it’s creating entirely new financial roles and reshaping traditional ones in the process. 2024 saw £2.4 billion raised by UK fintechs, and that growth is continuing to soar deep into 2025.

In the UK, fintech remains a thriving sector. In 2025, our latest market report and salary guide reveals that it’s one of the top three sectors driving demand for finance and technology professionals. With innovation accelerating across AI, payments, and RegTech, the impact on commerce careers has never been more significant.

With the fintech market constantly evolving, from blockchain to automation, let’s look at how it’s impacting commerce and people’s roles.

Fintech is improving flexibility and accessibility in finance

One of the key benefits of fintech is its flexibility and the ease with which it can be adapted to suit the evolving digital market. In today’s hyper-connected world, it offers accessibility; casual shoppers, business people, and even companies can access their money instantaneously on banking apps, and pay for services with the touch of a button. 

Digital-only fintech challengers, like Monzo and Revolut, have raised the bar. Traditional institutions have had to innovate or risk falling behind. According to our 2025 market report and salary guide, companies that fail to modernise their financial function risk losing top talent and market share to more agile, tech-savvy companies.

 Falling behind means losing business, and fintech is disrupting the rules of business. The trend towards instant accessibility is raising client expectations: companies need to ensure that they’re providing a high-quality online service to their customers if they want to remain competitive. Whether it’s a mobile-friendly service or a 24/7 helpline, flexibility and digital accessibility are today’s keywords, and this is creating a demand for faster, more efficient ways of doing business.

How fintech is revolutionising audit and risk jobs

The rise of fintech has also brought about a revolution in the role of the auditor. While the hype around blockchain technology has settled into practical application, its value remains. Real-time, tamper-proof transaction records that can improve transparency and reduce fraud will always be in vogue.

For auditors and accountants, it means a shift in focus. Our report highlights increased hiring for audit, risk, and compliance roles in companies modernising their internal controls. With better tools and cleaner data:

• Internal audit teams can conduct continuous auditing and proactive risk monitoring
• External auditors can validate reports faster and with greater accuracy
• Compliance becomes less reactive and more strategic

Why AI and automation are reshaping accounting and finance roles

AI is now embedded into many core fintech solutions, from customer service chatbots to advanced data modeling. Beyond novelty, its biggest impact is on productivity and decision-making. 

According to our findings, skills in data analytics and automation tools are among the top emerging requirements in commerce hiring. In commerce and finance teams, AI tools are being used to:

• Automate reconciliations and reporting
• Detect fraud or unusual transactions
• Generate real-time business intelligence
• Model cash flow and risk scenarios

What the future holds for careers in fintech and commerce

Fintech’s influence on commerce is foundational. Whether you’re in a traditional finance team adapting to new tools or in a fintech business supporting large enterprises, the opportunity to innovate is greater than ever. 

What matters most is adaptability. As seen in our report, employers are hiring for mindset as much as skillset, seeking candidates who are open to change, digitally curious, and able to learn fast. 

Grow your fintech career with Marks Sattin

At Marks Sattin, we’re excited to see what the future will bring for the commerce industry, especially as fintech strengthens its grip on the market. It’s time to get involved: take the next step in your career and become part of the change with our range of jobs in commerce and industry. For more insights, download our 2025 market report and salary guide today.