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Whitepaper: AI and the Talent Market in 2025

Alastair Paterson our consultant managing the role
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With over 20 years in the recruitment industry, I've seen many trends come and go, but AI stands out as the most profound disruptor. It’s no longer a future concept but a key player in daily business operations, and is now central to business strategy. We have summarised the AI talent market in a concise whitepaper, covering the following:


  • How demand for AI Talent in the UK is exceeding supply
  • The challenges of bridging the talent gap
  • AI's Integration across Industries
  • How AI is reshaping the job market 

Find out why the demand for AI talent is outpacing supply

AI is no longer limited to innovation labs or IT departments. It’s a regular feature of boardroom conversations, with new job titles cropping up. The results of our AI market report shows exactly how much these jobs have grown by and where you should focus your efforts.

These aren’t experimental roles, they’re now essential hires at top companies like Amazon and Accenture. However, while demand is accelerating, UK businesses are struggling to find the AI talent they need. To understand what challenges they’re facing, download our AI job report. 

Learn how generative AI is creating new job titles

The rise of tools like ChatGPT, Midjourney, and Microsoft Co-Pilot has created entirely new job titles. From understanding just how much roles requiring generative AI skills have grown since 2023, which new job titles are being created, and how AI is being used, dig deeper in our report. 

AI is already integrated across UK industries

The real-world applications of AI in 2025 span every major sector. Businesses across the UK are already using AI to improve decision-making, speed up processes, and enhance customer service. Big names in the following sectors, as revealed in our AI report, are using AI in different ways:

  • Retail and Consumer Goods
  • Healthcare and Pharma
  • Finance
  • Manufacturing and logistics
  • Energy and industry

Leaders in all of these sectors are using AI. If you're in business, AI is no longer optional. It's already changing how your competitors operate. Download our report to see who is using AI and how. 

The AI talent pipeline is under pressure

A major issue highlighted in our whitepaper is that the AI talent pipeline is too top-heavy. Companies are struggling to grow mid-level talent, and entry-level opportunities are scarce. Our research the requirements for AI jobs and why this shortage of early-career opportunities is a long-term concern. 

Some businesses are addressing this by investing in graduate schemes or apprenticeships, but many still rely heavily on consultants or upskilling existing staff. To understand the ways you can 

Get insights into your AI hiring strategy

By the end of 2025, 100 million people globally will be working in AI-related roles, and the AI market, already worth $390 billion, is projected to grow even more in the next five years. It’s important to understand how you need to shift in line with this development. 

That’s where our AI market report comes in and we’re here to help. The topics covered here are just scratching the surface. From the biggest AI challenges businesses face to where AI jobs are being created, you can get the full picture. Download the AI report for stats and more insight. 

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Alastair Paterson  Commercial Director

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14/05/25