Why Recruiters Should Think Like Marketers
"Recruiting and marketing. Traditionally, no one has seen these two industries as having much in common. The former attempts to find the best talent to move an organization forward. The latter discipline is about attracting a specific audience to products and services. In practice, the goals are a bit different. But how are an organization’s recruiters supposed to hire the best talent unless they can somehow attract them?" (Monster)
Charming and winning top talent is becoming tougher for recruiters and employers, as they face fierce competition from rivals offering lucrative benefits and packages, not to mention candidates are becoming more selective of the culture they wish to work in. With the amount of social platforms available (e.g. Glassdoor) we are tasked with competing against leveraged insights which means recruiters need to begin to think like marketers in order to be one step ahead of the game.
By introducing recruitment marketing into your strategy it will help you to better engage candidates, both active and passive, and nurture them until they are ready to work with you. As recruiters, we need to stand out, be different and use new or innovative channels to find our audience and make initial contact with them. In our digitally connected world, recruiters are already using some marketing methods and therefore need to develop their skill set to also think and act as such. At a minimum we also need to think like our candidates and our clients to uncover how we can understand their needs and decision making process.
Recruitment, after all is about using marketing tactics to attract, hire and retain candidates (and clients) This includes social media, content marketing, email nurturing, networking events, blogs, referrals, employer branding, data analytics and more. It’s important that we identify how these marketing tactics can reinforce recruiters as specialists and which in turn will help both candidates and clients feel confident in their dealings with them.
By thinking like a marketer we are demonstrating that we‘re informed about our market and know how to engage with relevant top talent, creating content that answers their biggest questions and fears.
Signup to receive the latest discipline specific articles
Related articles
Teaser
GovernanceContent Type
Fintech
18/04/24
Summary
The role of risk and compliance in financial services As a sizeable, growing portion of the financial services sector, risk and compliance play a vital role in ensuring that firms conduct busine
by
David Clamp
Teaser
Executive SearchContent Type
General
18/04/24
Summary
Private equity (PE) is a growing industry that has always attracted ambitious top talent due to its high risk/high gain capital investment. Pre-covid, we saw the global private equity industry b
by
Tracey Alper
Teaser
Commerce & IndustryContent Type
General
18/04/24
Summary
What is financial contracting? Financial contracting refers to the practice of hiring finance professionals on a contractual basis to fulfil specific roles or projects within an orga
by
Kelvin Murphy
Related jobs
Salary:
£65,000 - £75,000 per annum
Location:
Alfreton, Derbyshire
Industry
Consumer & Retail
Manufacturing
Qualification
Fully qualified
Market
Commerce & Industry
Salary
£70,000 - £80,000
Job Discipline
Qualified Finance
Contract Type:
Permanent
Description
Marks Sattin are working with a fantastic PE Backed FMCG Organisation on the Derbyshire / Nottinghamshire border to recruit a Head of FP&A.
Reference
BBBH179456
Expiry Date
01/01/01
Author
Anthony MillsAuthor
Anthony MillsSalary:
£70,000 - £80,000 per annum
Location:
Bournemouth, Dorset
Industry
Technology
Qualification
None specified
Market
Commerce & Industry
Salary
£80,000 - £100,000
Job Discipline
IT Analysis
Contract Type:
Permanent
Description
IT Requirements Engineer
Reference
BBBH180099
Expiry Date
01/01/01
Author
Ghazal MayahiAuthor
Ghazal MayahiSalary:
£36 - £41.5 per hour
Location:
Manchester, Greater Manchester
Industry
Healthcare
Qualification
Fully qualified
Market
Commerce & Industry
Salary
£250 - £350
Job Discipline
Qualified Finance
Contract Type:
Contract
Description
Senior Transactional Lead | Manchester | Up to £41.50 per hour | 3 month contract | Hybrid
Reference
BBBH180097
Expiry Date
01/01/01
Author
Jamie MillerAuthor
Jamie MillerSalary:
Up to £50,000 per annum
Location:
City of London, London
Industry
Consumer & Retail
Qualification
None specified
Market
Commerce & Industry
Salary
£50,000 - £60,000
Job Discipline
Cloud & Infrastructure
Contract Type:
Permanent
Description
IT Support Manager
Reference
BBBH180096
Expiry Date
01/01/01
Author
Alex SimmonsAuthor
Alex SimmonsSalary:
Up to £50,000 per annum
Location:
Manchester, Greater Manchester
Industry
Energy, Resources and Industrial
Qualification
Finalist / Newly qualified
Market
Commerce & Industry
Salary
£50,000 - £60,000
Job Discipline
Qualified Finance
Part Qualified & Transactional Finance
Newly Qualified Finance
Contract Type:
Permanent
Description
Our client, a market leading Technology business headquartered in Manchester City Centre are currently searching for an ambitious Commercial Finance Analyst to join their team.
Reference
BBBH180095
Expiry Date
01/01/01
Author
Tany YunosAuthor
Tany YunosSalary:
€45,000 - €60,000 per annum
Location:
Utrecht
Industry
Real Estate
Qualification
Part qualified
Market
Commerce & Industry
Salary
£50,000 - £60,000
Job Discipline
Part Qualified & Transactional Finance
Contract Type:
Permanent
Description
Onze klant houd zich bezig met innovatieve oplossingen voor de ontwikkeling van duurzame steden en samenlevingen. Hier speel jij een cruciale rol in het beheer van diverse vastgoedportefeuilles.
Reference
BBBH179228
Expiry Date
01/01/01
Author
Guido BuwaldaAuthor
Guido BuwaldaSalary:
€45,000 - €65,000 per annum
Location:
Utrecht
Industry
Private Equity
Qualification
Part qualified
Market
Commerce & Industry
Salary
£50,000 - £60,000
Job Discipline
Part Qualified & Transactional Finance
Contract Type:
Permanent
Description
Momenteel zijn wij voor een private equity firm in Utrecht op zoek naar een Controller. Zij investeren in (potentiële) marktleiders - tot ca 500 mln omzet - met als doel om de waarde te verhogen
Reference
BBBH179535
Expiry Date
01/01/01
Author
Guido BuwaldaAuthor
Guido BuwaldaSalary:
£100,000 - £120,000 per annum
Location:
Bolton, Greater Manchester
Industry
Consumer & Retail
Qualification
Fully qualified
Market
Commerce & Industry
Salary
£100,000 - £125,000
Job Discipline
Qualified Finance
Contract Type:
Permanent
Description
Exciting Finance Director role paying between £100,000 and £120,000 working for a PE backed retail and distribution business based in Bolton.
Reference
BBBH180076
Expiry Date
01/01/01
Author
Nathan JonesAuthor
Nathan JonesSalary:
£280 - £305 per day
Location:
Leeds, West Yorkshire
Industry
Business Services
Qualification
Fully qualified
Market
Professional Services
Salary
£250 - £350
Job Discipline
Qualified Finance
Contract Type:
Contract
Description
You will be working with the business for a period of 9 months + and will be required to work in the office 2/3 days per week.
Reference
NH - 180090
Expiry Date
01/01/01
Author
Niamh HellewellAuthor
Niamh HellewellSalary:
£180 - £200 per day + + Hybrid Working (2 days WFH)
Location:
London
Industry
Investment Management
Qualification
None specified
Market
Financial Services
Salary
£150 - £250
Job Discipline
Part Qualified & Transactional Finance
Contract Type:
Contract
Description
We are recruiting for an Interim Accounts Payable to join a Global Investment Firm. The position is in London on a contract basis.
Reference
BBBH180087
Expiry Date
01/01/01
Author
Deem NaPattaloongAuthor
Deem NaPattaloong