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How to use data-driven recruitment to make better hiring decisions

Edward  Hall our consultant managing the role

Hiring is evolving. While the human touch remains a cornerstone of recruitment, today’s hiring strategies are increasingly being enhanced through data and analytics. By incorporating data-driven recruitment into the process, powerful analytics add an additional layer to decision making. 

Of course, data-driven recruitment isn’t there to replace human decision-making, it’s there to support it. By incorporating key insights from analytics, hiring managers are backing up experience and intuition with numbers. The rise of analytics in recruitment has seen data-driven insights work hand-in-hand with human expertise, resulting in more informed choices being made. 

At Marks Sattin, we work closely with our clients to ensure they can strike the right balance between personal expertise and data-driven hiring. Here, we’ll explore how data and analytics can support your recruitment strategy.

What is data-driven recruitment?

Data-driven recruitment is an approach that uses analytics to improve hiring decisions. By monitoring key recruitment metrics, such as time-to-hire and cost-per-hire, it adds analytical weight to the more qualitative factors of understanding what makes a great hire. 

Data-driven hiring has become increasingly valuable when used as part of a strategy, particularly in competitive markets. Many businesses now incorporate data to bolster their recruitment efforts. In fact, 90% of Fortune 500 companies use applicant tracking software (ATS) alone. By integrating data in hiring, opportunities for improvement can be spotted quickly. 

The benefits of using data in recruitment 

There are a number of benefits of data-driven recruitment that make it a powerful and effective accompaniment to traditional hiring methods. Here’s how data can enhance your strategy.

More informed hiring decisions

Recruitment analytics help to highlight trends, hiring patterns, and candidate suitability in ways that might not be immediately visible. Adding tangible evidence to initial judgement calls through a data-driven process can point hiring managers in the right direction. 


Adding a data-informed approach helps to identify candidates who are more likely to succeed in a given role. Businesses using techniques like predictive analytics have been found to be 56% more likely to make high quality hires. By analysing historical hiring data, you can pick out candidates who are the right fit by identifying trends in previous successful hires.

Reduced cost of hiring

Making the right hire the first time around is key to reducing recruitment costs. By leveraging data in hiring, you can focus resources on the candidates that match best as both a talent and cultural fit. High turnover rates can be costly, and the use of data helps to reveal causes that need to be smoothed out. 

Identifying future needs

Beyond filling current vacancies, data-driven hiring can also shed light on future priorities. By analysing turnover rates, internal mobility trends, and industry shifts, you can proactively plan for upcoming talent requirements and gain an understanding of skill gaps in the business. 

How to integrate data in recruitment strategies

At Marks Sattin, we combine industry expertise with real-time recruitment analytics to help our clients make smarter hiring decisions. Here are a few key ways to bring data into a hiring strategy.

Track the right recruitment metrics

By keeping an eye on recruitment data, both strengths and areas for improvement are easy to monitor. For example, if time-to-hire is longer than expected, it can trigger you to find the bottlenecks in your process. Understanding these metrics allows you to make the most impactful changes at the right time. 

Use predictive analytics for hiring and retention

Implementing predictive analytics shows you which candidates are more likely to thrive in a role. By analysing past hiring trends, you can also understand which characteristics and skills lead to long-term success. When coupled with professional judgement, a data-backed decision is one you can make with confidence.

Track live candidate behaviour

Monitoring how candidates interact with job descriptions is valuable and analytics make it quick and easy to do. Should you notice high abandon rates, for example, this can indicate the process is too complex or unclear. This throws up opportunities for optimisation, allowing you to address unnecessary barriers to entry.

Build a talent pipeline

Data allows you to be proactive and keep potential leads warm. By tracking talent over time, you can have a pool of qualified and interested individuals ready when a position opens up. Proactive recruitment ensures you’re ahead of the curve and only open your doors to the strongest candidates

Why partnering with a recruitment agency helps you make better hiring decisions

While using data is certainly powerful, hiring remains a people-centric process. Partnering with a recruitment agency like Marks Sattin ensures you not only benefit from data-driven insights but also receive guidance on the human elements of recruitment, helping you to make well-rounded hiring decisions. 

With over 30 years of experience, we know what works and what doesn’t. We take the time to understand the unique hiring challenges of businesses. By combining data with personal consultation, we create tailored recruitment strategies that go beyond statistics to find the best fit for each role. 

Take your recruitment strategy to the next level

If you’re ready to make smarter hiring decisions, we’re here to help. Whether you’re hiring for roles in technology, finance, and beyond, our team is on hand to guide your hiring strategy. As part of our client offering, we help to increase candidate quality and lower the time spent on hiring for you.

Want to find out more? Submit a brief today and we’ll get in touch to discuss how we can support your hiring needs. 

13/02/25
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