Five ways to make your talent attraction & onboarding strategy more inclusive

David Harvey our consultant managing the role

We already know that a strong focus on D&I can significantly widen the candidate talent pool,  giving you access to more candidates who may be excluded by non-diverse hiring strategies. But, with even more businesses looking to recruit diverse talent going into 2022, what can you do to ensure you are maximising your talent attraction strategy and engaging a broad range of candidates?  

Neutralise your job adverts

 Attracting talent to your business in the current market is tough. With a chronic lack of qualified people looking for new opportunities, you need to think strategically about how you present jobs to a wider pool of potential candidates. But the challenge becomes even greater when your job adverts may ostracise portions of the candidate pool, with research finding that adverts have a 60% language bias towards men

So what steps can you take to make your job adverts more inclusive and attractive?

Firstly, a job advert is not a list of responsibilities. Companies need to understand who they want to attract with the job advertisement. A job advert should be about the candidate. It should tell a story. Explain to them the ideal skills and qualifications they need to possess to be successful in the role. Describe the benefits of the role and highlight your business culture.

Secondly, at Marks Sattin, we recommend all of our consultants use tools like Gender Decoder and EPLOY to ensure job adverts are gender neutral, and consider using SEO practices to attract better quality and more diverse candidates. 

But the challenge becomes even greater when your job adverts may ostracise portions of the candidate pool"

Anonymise CVs 

During the CV shortlisting process, women are 123% more likely than men to be discriminated against. And when considering people with non-British names, the statistics are equally damning. Research carried out by Oxford University found that, compared to White British applicants, people of:

  • Pakistani heritage had to make 70% more applications
  • Nigerian and South Asian heritage made 80% more applications
  • Middle Eastern and north African heritage made 90% more application

One technique talent acquisition teams could adopt to combat this is to employ blind recruitment strategies.

This means removing all identifying or potentially biased information from the CVs, including: 

  • Name
  • Home address
  • Date of birth
  • Contact details
  •  Education history

This technique was first championed by KPMG and HSBC, placing emphasis on removing bias to draw attention to skill-set and suitability to a role. This technique is tremendously complimentary to today’s recruiting priorities; avoiding bias and encouraging diversity and open-mindedness.

“Say my name”

The Race Equality Network recently launched an initiative called #MyNameIs. The objective of the initiative is to promote inclusivity by highlighting individuality. Our names represent who we are and where we have come from. Pronouncing other people’s names correctly is a mark of respect and inclusion.

Thus, saying an interviewee’s name correctly is imperative to your talent attraction and onboarding strategy. Ultimately, it’s OK to ask how to pronounce a person’s name more than once, as long as you actively listen and make an effort next time to get it right. 

Diversify your interview panel  

Like attracts like. Prospective employees want to visualise themselves working in your company. To do that, they need to be able to meet people who look like them and have shared lived experiences, who are already in the business. A good way to make them feel included is to ensure the interview panel is diverse. 

This will not only make the candidate feel represented, but allow for a more complete interview process. Multiple Interviewers from various backgrounds will have different priorities and values. Therefore, they can offer opinions to build better rapport, or ask questions which may not have been probed otherwise. 

Foster an inclusive environment during the onboarding process

Ensuring new hires begin their employee journey positively, is undoubtedly one of your HR team’s highest priorities. This is because your employees are your most valuable asset. Employees who experience great onboarding are 69% more likely to stay with your business for at least three years, and in a talent shy market, retention is just as important as recruitment. Some essentials for a smooth onboarding process include:

  • Ensuring the new employee’s technology is all in order, and they know how to use it 

  • Set aside time in their diaries to meet key stakeholders informally

  • Share your EDI and business goals with them 

  • Ask for feedback throughout the onboarding process and beyond

In summary 

Organisations partner with Marks Sattin not only to tap into the expertise we’ve built over the last 30+ years, but also because of our commitment to diversity and inclusion.

It’s more difficult than ever to attract the best finance & tech talent, and that challenge is amplified when trying to recruit diverse talent. This is where we step in. As specialists in finance & tech recruitment, we have grown an extensive network of clients who trust us to help them build a diverse team.

To find out how we can help grow your finance and technology teams, please submit a brief and we will contact you for a chat. If you're considering the next step in your career, please get in touch with your local team

01/12/21
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